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IKEA IKIA furniture store shops
ikea. The dimensions of this image are reduced. Click to view it in full razmeri.Svetat likes Swedish furniture thanks to Ingvar Kamprad, who follows the formula to offer its clients opportunities for home furnishings with modern design and functionality. In 1943 he founded the company IKEA. Early in her work 15 people, and today the company now has 186 stores in 31 countries. Each provides elegant and comfortable furniture and furnishings for every corner of the house. Over 300 million people a year visit the shops IKEA, even as his dream of order or order the comfort and style with a Swedish brand. She turns in one of the logos of style and prestige in the modern world.

ikea. The dimensions of this image are reduced. Click to view it in full razmeri.Ingvar Kamprad was born in 1926 in rural farm grow, but not a farmer. Early years of his life he opened his natural affinity for business. Only five years Ingvar began to sell matches, fish and socks of its neighbors and classmates. And soon specialized in buying and selling of whatever it is, come to bear profit. Small furniture trade is only a minimal part of the interests of Kamprad in his adolescence. To date, which is not necessary to impose a knockdown of another boy, his chief rival in the business. Ingvar declared an ordinary prodan chair, who called Ruth "and it sells fast. Then placed table serving coffee, then love and candlestick and suddenly discovers that the truth is in the furniture. At 17 years Ingvar ikea

3. The dimensions of this image are reduced. Click to view it in full its razmeri.Kamprad based IKEA, to apply for a tender for the supply of pencils. Names it myself - I and K are the initials of his name and E and A are the first letters of Elmtard and Agunard - farm and village where he was raised. After 5 years he already works with orders by mail and delivers the goods with morning delivery of milk. Soon after that Kamprad buy abandoned factory and started producing furniture. They are nice and comfortable, but most importantly - cheap. So pushing Swede undercut the prices of the main producers of furniture in the country and announced a boycott in his 50-you. However, he draws'm Polish entrepreneurs, which buys cheap materials and components for furniture. The first of the IKEA store opens in Almhut, sales gradually increased, but instead to hire more salesmen, Kamprad decided to allow customers to choose ikea 4. The dimensions of this image are reduced. Click to view it in full size. furniture from the store. Thus, prices of IKEA become even lower. To save transport costs, in 1955 one of the officers decided to deliver the masses as razglobyava their feet - so the market appears first flat-pack - the brand of IKEA.

Entrepreneurship is in the blood of Kamprad. Proof of this is his personal wealth, which amounts to 53 U.S. dollars billion But the wealth of Ingvar can not prolichi on himself. He never wear a suit and tie. In plane travel in economy class and prefers public transport to a limousine driver. "How the hell to get his subordinates to travel in economy class, if I travel superluks. This is a question of good governance," explains his philosophy Kamprad in an interview. Food is regularly cheap restaurants. Vice is that you sip. Kamprad lives in the Swiss village near Lausanne and waiting for reductions in local stores for shopping. Swedes acknowledges that living in Switzerland for simplified tax burden there. 77-year-old Ingvar Kamprad has three sons. The three work at IKEA, but none is in the senior management of the company. Their father, it seems, has no intention of turning their family empire. So far he refuses to launch a senior management post his boys because he had not proven.bedding080408.jpg


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